Brand Guide
Graff
The History of Graff – The King of Diamonds and Master of the World's Rarest Stones
Founded in 1960 in London, Graff is one of the world's most celebrated high jewelry houses. Established by Laurence Graff, who began as a young apprentice in Hatton Garden, the house built its reputation on exceptional diamonds, uncompromising craftsmanship, and a lifelong passion for rare stones. In 1973, Graff became the first jeweler ever to receive the Queen's Award for Industry and Export, an honor the house would go on to receive five times. For more than 65 years, Graff has created jewelry that lets the beauty of each stone speak for itself.
Unlike many luxury jewelry houses that rely on outside suppliers, Graff earned its reputation by controlling every step from rough diamond to finished jewel. Through its own cutting and polishing facility in Johannesburg, the house has transformed some of history's most legendary stones. In 2008, Graff acquired the Wittelsbach-Graff, a historic deep-blue diamond, and in 2010 the Graff Pink, a 23.88-carat Fancy Vivid pink diamond. In 2017, it acquired the Lesedi La Rona, one of the largest rough diamonds ever discovered, and unveiled it in 2019 as a 302.37-carat masterpiece — cementing Graff's status as the ultimate authority on exceptional diamonds.
Today, Graff presents an exquisite range of fine jewelry, including necklaces, bracelets, rings, earrings, watches, and exceptional high jewelry creations. Among these, Graff's iconic diamond jewelry has become a global symbol of brilliance and rarity, admired by collectors, royalty, and celebrities alike.
Rather than following passing trends, Graff has remained faithful to a design philosophy centered on the diamond itself. Signature collections such as Butterfly, Laurence Graff Signature, and Tilda's Bow have been cherished for years, cementing Graff's place as one of the most prestigious and enduring names in the fine jewelry industry.
Collections
Graff's Most Iconic Collections
| Collection | Key Features | Best For |
|---|---|---|
| Bridal Solitaires (Classic Graff) | Graff-cut diamond solitaires in platinum, each stone selected and cut in-house and sold with a GIA grading report | Engagement / bridal buyers |
| Butterfly | The house's signature butterfly silhouette in pavé diamonds, set in white, yellow and rose gold, from delicate pendants to statement pieces | First-time Graff buyers, gifting |
| Laurence Graff Signature | Named after the founder; an abstracted diamond silhouette reworked into sculptural links, bangles, ear cuffs and pendants in 18k gold | Everyday-wear, modern classic collectors |
| Tilda's Bow | Playful ribbon and bow motifs traced in diamonds, inspired by the house's muse "Tilda" | Gifting, feminine and romantic styles |
| Icon | Graff's geometric house motif framing a central diamond, in platinum and white gold | Logo-recognizable, understated luxury seekers |
| Spiral | Rows of diamonds that swirl around the finger or ear, creating a sense of movement | Statement, stackable jewelry seekers |
| Wild Flower | Floral clusters of diamonds, often mixing pear, marquise and round cuts | Collectors, milestone gifting |
ONE OF ONE's Insight
Graff is priced around its diamonds, so pre-owned pieces typically trade at a deeper discount to retail than brands like Van Cleef & Arpels or Cartier — making the pre-owned market one of the best-value ways to own Graff.
Butterfly and Laurence Graff Signature are the most liquid lines: recognizable designs at accessible price points find new owners faster than one-of-a-kind pieces.
Bridal solitaires are valued first on the diamond itself. Many Korean buyers prefer a ring with no previous owner, so resale demand is comparatively softer — but that also means strong value for buyers.
Graff diamonds come with a GIA grading report and are laser-inscribed on the girdle — keeping the original report, Graff certificate and box is essential, both for buyers to know what they're getting and for sellers to get full value for their piece.
Bridal Solitaires (Classic Graff)
At the heart of Graff is the diamond itself. Graff's bridal solitaires present exceptional stones — each selected, cut and polished by Graff — in pure, timeless settings that let the diamond speak for itself. Engagement Ring – platinum solitaires in round, pear, oval, emerald and cushion cuts, with GIA grading report. Wedding Band – platinum and 18k gold bands, plain or diamond-set, designed to sit beside the solitaire. Earrings – diamond solitaire studs and drops. Pendant – solitaire diamond pendants on a fine chain.
Engagement Ring
Wedding Band
Earrings
Pendant
Butterfly
Graff's most beloved motif, the butterfly symbolizes love, good fortune and transformation — its silhouette traced in the very outlines of precious stones, from the airy Classic Butterfly of pear- and marquise-cut diamonds to the vibrant Pavé Butterfly and the graphic Butterfly Silhouette. Pendant – 18k white, yellow or rose gold, pear and marquise diamond butterfly on a fine chain. Earrings – 18k gold studs and drops, single or multiple butterflies in diamonds. Ring – 18k gold, pavé diamond wings; select pieces with pink or yellow diamonds, sapphires, emeralds or rubies. Bracelet – 18k gold Butterfly Silhouette bangles and chain bracelets.
Pendant
Earrings
Ring
Bracelet
Laurence Graff Signature
Named after the house's founder, Laurence Graff Signature translates the hypnotic beauty of a diamond into contemporary, angular and multifaceted jewelry — Graff's most wearable everyday line, expanded in 2026 with new sculptural links, ear cuffs and pendants. Bangle – 18k white, yellow or rose gold with a faceted profile, plain or pavé diamond. Ring – 18k gold bands in single or mixed metals, plain or pavé diamond. Earrings – faceted ear studs and ear cuffs in 18k gold. Necklace – 18k gold chain necklaces and pendants with sculptural faceted links.
Bangle
Ring
Earrings
Necklace
Tilda's Bow
Inspired by "Tilda," the house's modern muse, Tilda's Bow ties ribbons of diamonds into playful knots and shining bows — a joyful reimagining of a timeless design classic. Pendant – 18k gold diamond bow pendants on a fine chain. Earrings – diamond bow studs and drop earrings. Ring – 18k gold rings with pavé diamond bow motifs. Bracelet – 18k gold bracelets with diamond bows and ribbon details.
Pendant
Earrings
Ring
Bracelet
Icon
Debuted in 2013, the Graff Icon is a fan-shaped motif of delicate lines and flowing curves, inspired by the model's hair in Graff's celebrated 1970s "Hair & Jewel" photograph — today the house's quiet signature, appearing even beneath the Graff logo. Pendant – platinum or 18k white gold, fully pavé or framing a solitaire diamond. Earrings – white gold studs and drops, pavé or diamond-outlined motif. Bracelet – white gold bracelets set with Icon motifs in white diamonds. Engagement Ring – Icon-motif settings for round, pear or oval center diamonds.
Pendant
Earrings
Bracelet
Engagement Ring
Spiral
Spiral wraps rows of diamonds in a continuous, graceful swirl, capturing a sense of movement — from slim pavé bands designed for stacking to bold statement pieces. Ring – pavé diamond bands in 18k white or yellow gold, designed to stack. Earrings – diamond earrings that follow the spiral line around the ear. Necklace – spiraling diamond necklaces in 18k gold.
Ring
Earrings
Necklace
Wild Flower
Launched in 2022, Wild Flower reimagines the English garden with a free-spirited, youthful touch — diamond blooms in four floral motifs, gathered as single flowers, duos, trios and bouquet-like clusters. Ring – 18k white gold open rings and floral cluster rings set with diamonds. Earrings – 18k white gold diamond flower studs and drops. Pendant – 18k white gold single or clustered diamond flower pendants. Bracelet – 18k white gold bracelets with diamond blooms.
Ring
Earrings
Pendant
Bracelet
Authentication
Graff Authentication by ONE OF ONE
ONE OF ONE is a luxury watch and fine jewelry specialist based in Apgujeong, Gangnam, Seoul. Every month, we buy and sell more than 300 luxury watches and jewelry pieces, giving us extensive hands-on experience with authentic Graff creations.
Over the years, we have examined a wide range of Graff pieces, including bridal solitaires, Butterfly, Laurence Graff Signature, Tilda's Bow, Icon, Spiral, and Wild Flower. This experience has allowed us to build an extensive authentication archive and develop a systematic inspection process.
Because the value of every Graff piece is defined by its diamonds, our authentication goes far beyond a simple visual inspection. We combine advanced gemological equipment, historical manufacturing data, and microscopic examination of every setting, engraving, and detail.
Method 01
Method 01: Metal Engraving & Brand Stamp
On genuine Graff pieces, the brand engraving on the inside of the piece is crisp, clean and precisely defined. Counterfeits typically fall short on sharpness and detail — placed side by side with a genuine reference, the difference is unmistakable.
- Letterforms — on a genuine piece, each letter of the engraving has clean edges, even depth and consistent spacing; on counterfeits, letters often look blurred, shallow in places, or slightly misaligned
- Finish around the engraving — genuine engravings sit cleanly within a well-polished surface, while counterfeits often show rough edges or smudged strokes under magnification
Method 02
Method 02: Prong Spacing, Size & Uniformity
At high jewelry houses like Graff, the prongs that hold each diamond are part of the design itself. Their size, shape and spacing follow a consistent rhythm, so irregular prongs are one of the clearest signs of a counterfeit.
- Prong head size — on genuine Graff pieces, prongs are consistently sized and evenly shaped across stones of the same size; on counterfeits, prong heads vary noticeably even on identical stones — some large and rounded, others small and flattened
- Pavé rhythm — Graff's pavé settings are typically designed in CAD and set under a microscope, giving genuine pieces an even, regular rhythm; counterfeits lack this consistency, with irregular spacing between stones — on a flower petal, for example, prongs may look crowded in one area while the stones sit visibly far apart in another
Method 03
Method 03: Natural Diamond Screening
Because the value of every Graff piece lies in its diamonds, ONE OF ONE screens every diamond-set piece with a professional diamond-testing device, whether or not it is accompanied by its original certificate.
This process helps us identify whether the stones are natural diamonds, laboratory-grown diamonds, cubic zirconia, or moissanite. It also allows us to check for signs that an original diamond may have been removed and replaced at a later date — from the center stone of a bridal solitaire to the smallest pavé diamonds in a Butterfly or Wild Flower piece.
Our equipment is capable of distinguishing among:
- Natural diamonds
- Laboratory-grown diamonds
- Cubic zirconia
- Moissanite
By combining advanced testing equipment with hands-on authentication experience, we are able to inspect not only the jewelry itself, but also every stone set within it.
Method 04
Method 04: Weight & Material Inspection
Graff creations are crafted in platinum and 18k gold and set with a precise number of diamonds, so every model has a consistent weight, stone layout, and construction. ONE OF ONE compares each piece with authentic examples of the same model to evaluate its weight, materials, dimensions, proportions, stone count, and overall construction.
However, some sophisticated counterfeits are also made from real gold and can closely replicate the weight of an authentic piece. For this reason, weight is only one part of our authentication process and is never used as the sole indicator of authenticity.
Graff Care Guide
How to Care for Your Graff Jewelry
Graff jewelry is designed to last for generations, but proper care is essential to preserve its brilliance and value. Whether you own a Graff solitaire engagement ring, a Butterfly pendant, a Laurence Graff Signature bangle, or a Wild Flower piece, following a few simple maintenance practices can help keep your jewelry in excellent condition for years to come.
Daily Care Tips
To minimize scratches and signs of wear, avoid wearing Graff jewelry during activities that involve heavy impact, sports, or lifting weights. A hard knock can loosen the prongs that hold a diamond in place, so take particular care with solitaires and pavé-set pieces. Remove your jewelry before swimming, using cleaning chemicals, or applying perfumes and lotions. These substances can dull the sparkle of diamonds and affect the finish of precious metals over time.
Cleaning Your Graff Jewelry
Diamonds naturally attract oils from skin and cosmetics, which can quickly dull their brilliance. Clean your Graff jewelry regularly using lukewarm water, mild soap, and a soft microfiber cloth. Gently remove any dirt or residue without using abrasive brushes or polishing compounds. Avoid ultrasonic cleaners unless they are specifically recommended for your particular piece, as vibrations can loosen small pavé-set diamonds.
Storage Recommendations
Store each Graff piece separately in its original box or a soft jewelry pouch. Diamonds are hard enough to scratch other diamonds and precious metals, so keeping bracelets, rings, and necklaces apart will help preserve their polished finish and prevent unnecessary wear.
Professional Inspection & Polishing
Over time, all gold and platinum jewelry naturally develops surface scratches. Professional polishing can restore the original shine, but it also removes a very small amount of precious metal and may soften the crisp, faceted edges of designs such as Laurence Graff Signature. Many collectors therefore recommend polishing only when necessary. For diamond-set pieces, we also recommend having the prongs and settings checked periodically to make sure every stone remains secure.
Maintaining Long-Term Value
Original boxes, Graff certificates, GIA grading reports, receipts, and service records significantly enhance the resale value of Graff jewelry. Regular maintenance while preserving original components — especially the original diamonds — helps retain both authenticity and collector appeal.
Shop Authentic Pre-Owned Graff Jewelry Worldwide
If you're looking to buy authentic pre-owned Graff jewelry online, visit the ONE OF ONE eBay Store.
We offer a carefully curated selection of genuine Graff necklaces, bracelets, rings, and earrings. Every piece is professionally authenticated by our in-house luxury specialists before being offered for sale and is securely shipped to customers worldwide through eBay's trusted international marketplace.
Whether you're searching for Bridal Solitaires, Butterfly, Laurence Graff Signature, Tilda's Bow, Icon, Spiral, or Wild Flower, you can shop with confidence knowing that authenticity is our highest priority.
Every Graff piece is carefully inspected using our proprietary authentication process, developed through years of experience handling thousands of authentic luxury jewelry and watch creations. From verifying hallmarks and craftsmanship to examining gemstones and construction details, our goal is to ensure that every piece we offer meets the highest standards of authenticity.