Brand Guide

Tiffany & Co.

Tiffany & Co.'s History—America's House of Fine Jewelry

Tiffany & Co. was founded on September 18, 1837, in Brooklyn, Connecticut, by Charles Lewis Tiffany and John B. Young as a small stationery and fancy-goods shop. Within two decades the business had shifted entirely to jewelry and silverware, renaming itself Tiffany & Company in 1853 and quickly becoming known for an unusual promise for the era: fixed pricing and no haggling, a policy that built the trust the maison still trades on today.

In 1886, Charles Tiffany introduced what would become the house's most influential design: the Tiffany Setting, a six-prong mounting that lifts a diamond above the band to expose it to maximum light. It remains the reference point for the modern solitaire engagement ring and the reason "the Tiffany Setting" is still used generically across the industry. In 1998, Tiffany trademarked its signature robin's-egg color as "Tiffany Blue," later standardized with Pantone as 1837 Blue in honor of the founding year—the little blue box is now as recognized as any logo in luxury.

Today the maison is headquartered at 727 Fifth Avenue in New York, produces prestige commissions from the Vince Lombardi Trophy to the Larry O'Brien Championship Trophy, and since 2021 has been part of the LVMH group. Its design language stays deliberately American and optimistic where European maisons lean on aristocratic heritage: clean geometry, wearable proportions, and a recurring language of love, connection, and everyday luxury across sterling silver, 18k gold, and platinum.

Collections

Tiffany & Co.'s Most Iconic Collections

CollectionKey FeaturesBest For
Tiffany SettingThe original 1886 six-prong solitaire mounting in platinum; the reference design behind the modern engagement ringEngagement / bridal buyers
Return to TiffanySterling silver heart-tag and oval-tag necklaces and bracelets, a nostalgic nod to 1960s luggage tagsFirst-time buyers, gifting
Elsa Peretti (Open Heart / Bean)Sculptural, organic minimalist forms in sterling silver, 18k gold, and rose goldEveryday-wear, minimalist collectors
Tiffany TGeometric pieces built around the letter "T," in 18k gold with diamonds, designed to stack and layerModern, stackable jewelry seekers
HardWearBold industrial link chains and padlock-style clasps in sterling silver and 18k goldStatement, streetwear-adjacent buyers
Lock18k gold padlock-clasp bracelets, necklaces and earrings reviving an 1883 archival design, full or half-pavé diamondsCollectors, gifting for milestones
Knot1889 archival bow motif reimagined in 18k gold (rose/yellow/white) and platinum with pavé diamondsGifting, symbolic "bond" pieces

ONE OF ONE's Insight

Since Tiffany's 2021 acquisition by LVMH, retail prices have climbed sharply year after year, widening the gap between retail and resale prices more than at most other maisons.

HardWear is the exception: as Tiffany's most in-demand line right now, it holds its value closer to retail than other collections.

Tiffany Setting solitaire engagement rings see comparatively softer resale demand, reflecting many Korean buyers' preference for a ring with no previous owner.

A solitaire diamond's value swings widely with its color and clarity grade — a diamond grading report is essential, both for buyers to know what they're getting and for sellers to get full value for their piece.

Tiffany Setting

Introduced in 1886 by Charles Tiffany, the six-prong setting was designed to lift a diamond above the band so more light could reach it from every angle—still the industry's benchmark solitaire mounting.
  • Engagement Ring

    Tiffany Setting diamond engagement ring in platinum
  • Wedding Band

    Tiffany Setting pavé diamond wedding band
  • Solitaire Pendant

    Tiffany Setting diamond solitaire pendant on a platinum chain
  • Stud Earrings

    Tiffany Setting diamond solitaire stud earrings in platinum

Return to Tiffany

A 1969-era design revived as a tribute to 1960s luggage and key-ring tags, stamped with the Tiffany & Co. name as a small, wearable signature.
  • Heart Tag Necklace

    Return to Tiffany sterling silver heart tag necklace
  • Oval Tag Bracelet

    Return to Tiffany sterling silver oval tag bracelet
  • Heart Tag Bracelet

    Return to Tiffany sterling silver heart tag bracelet
  • Mini Dog Tag Earrings

    Return to Tiffany sterling silver mini dog tag earrings

Elsa Peretti (Open Heart / Bean)

Designer Elsa Peretti's organic, sculptural forms—introduced from the 1970s—turned minimal abstraction into some of Tiffany's most recognized silhouettes.
  • Open Heart Pendant

    Elsa Peretti Open Heart pendant necklace
  • Bean Design Bracelet

    Elsa Peretti Bean design bracelet in sterling silver
  • Open Heart Ring

    Elsa Peretti Open Heart ring
  • Open Heart Earrings

    Elsa Peretti Open Heart drop earrings

Tiffany T

Launched in 2014, the collection reinterprets the letter "T" from a 1975 Tiffany bracelet into clean, 90-degree geometric lines meant to be layered and stacked.
  • T Wire Bracelet

    Tiffany T Wire bracelet in 18k gold
  • T Hinged Bangle

    Tiffany T Hinged bangle in 18k gold
  • T Smile Pendant

    Tiffany T Smile pendant necklace in 18k gold
  • T Hoop Earrings

    Tiffany T Hoop earrings in 18k gold

HardWear

Launched in 2017, HardWear takes an industrial, architectural approach—bold link chains and hardware-inspired clasps in place of Tiffany's traditionally delicate lines.
  • Link Necklace

    Tiffany HardWear link necklace
  • Link Bracelet

    Tiffany HardWear link bracelet
  • Ball Pendant

    Tiffany HardWear ball pendant necklace
  • Graduated Hoop Earrings

    Tiffany HardWear graduated hoop earrings

Lock

Revived from an 1883 archival padlock brooch inscribed "Fide et Amore" ("With Faith and Love"), Lock reimagines the padlock as a working, engineered clasp—a year in development between Tiffany's design and engineering teams.
  • Pendant

    Tiffany Lock pendant necklace in 18k gold
  • Bangle/Bracelet

    Tiffany Lock padlock-clasp bangle in 18k gold
  • Ring

    Tiffany Lock ring in 18k gold
  • Earrings

    Tiffany Lock drop earrings in 18k gold

Knot

Drawn from an archival bow brooch crafted in 1889, Knot reimagines the motif as "a symbol of love's unwavering bonds," pairing smooth organic curves with precise geometric lines.
  • Ring

    Tiffany Knot ring in 18k gold
  • Bracelet/Bangle

    Tiffany Knot bracelet/bangle in 18k gold with pavé diamonds
  • Pendant

    Tiffany Knot pendant necklace in 18k gold
  • Earrings

    Tiffany Knot earrings in 18k gold

Authentication

Tiffany & Co. Authentication by ONE OF ONE

Tiffany & Co. is unusual among major maisons in that it does not issue its own warranty or certificate card with most jewelry pieces — a different document from the independent diamond grading report (a GIA-style report) that typically accompanies stones above roughly 0.2 carats. Serial numbers are stamped on only a subset of models, not the majority. With no brand-issued registry to check a piece against, authenticating Tiffany jewelry is unusually difficult for non-specialists, and reliable results come only from handling a large, well-documented archive of genuine pieces across manufacturing regions, workshops, and eras — the kind of archive ONE OF ONE has built case by case.

Method 01

Method 01: Hallmark, Engraving & Regional Stamp Variation

Genuine Tiffany pieces carry a metal-purity stamp (925 sterling silver / 750 18k gold / PT950 platinum) and the brand mark, but beyond that, hallmarking is far less standardized than most luxury houses: engraving style differs by manufacturing workshop, country, and era, so a stamp that looks "off" to an outsider is often still genuine.

  • A country-of-manufacture stamp ("Germany," "THAILAND," etc.) appears on some genuine pieces and is absent on others from the same collection — its absence alone is not a red flag
  • The brand text itself is engraved differently piece to piece — some genuine pieces read simply "TIFFANY," others "TIFFANY & CO." — this wording difference alone is normal and not a reliable signal either way; engraving depth and technique (hand-stamped vs. laser-engraved), by contrast, IS a meaningful signal when it doesn't match a genuine reference of the same exact model (see case study)
  • Genuine Tiffany hallmark stamp reading "T & Co. AU 750 THAILAND"

    ©T & Co. AU 750 THAILAND

  • Genuine Tiffany hallmark stamp reading "TIFFANY & CO. Au 750 GERMANY"

    ©TIFFANY & CO. Au 750 GERMANY

  • Total diamond carat weight is sometimes engraved beneath the metal-purity mark near the clasp, sometimes omitted entirely, and formatting is inconsistent even on genuine pieces (e.g. "d 0.15CT" on one piece, "D 0.26ct" on another)
  • Genuine Tiffany carat-weight engraving reading "T & Co. PT950"

    T & Co. PT950

  • Genuine Tiffany carat-weight engraving reading "PT950 D 0.26CT"

    PT950 D 0.26CT

Both of these pieces are authentic. As you can see in this photo, the "C" in the engraving looks distorted on the 2018 Tiffany Victoria® Pendant (Medium).

To confirm the piece was authentic, we called Tiffany & Co. customer service together with the buyer and verified the purchase date and purchase history. Since then, we have seen the same engraving on other 2018 Victoria Medium pendants that came to us.

  • 2018 Tiffany Victoria® Pendant (Medium) hallmark tag showing a distorted engraved "C", later confirmed genuine
  • A second 2018 Tiffany Victoria® Pendant (Medium) hallmark tag with the same distorted engraved "C"
2018 Tiffany Victoria® Pendant (Medium) — both genuine, with the same distorted engraved "C"

Method 02

Method 02: Construction, Weight & Fit Analysis

Because Tiffany's hallmarking varies so much, construction details — exact weight, hinge fit, and clasp mechanism — carry more weight in Tiffany authentication than they do for other maisons.

  • Weight checked against the known reference weight for that exact model and size (a genuine T1 HardWear bangle in this size runs roughly 16g)
  • Hinge fit: on a genuine piece, the hinge sits flush with no visible gap
  • Clasp/push-button release mechanism shape and travel, compared against genuine references
  • Inner diameter and dimensions checked against the specific model and size specification

Case Study: T1 narrow hinged bangle

  • Stacked comparison of a fake (press-stamped, crooked) and genuine (laser-engraved) Tiffany T1 bangle hallmark

    The top one is the fake, the bottom one is the genuine piece. For the engraving: the genuine piece is laser-engraved, while this item is press-stamped and crooked.

  • Counterfeit Tiffany T1 bangle clasp release button, circled to show its rectangular shape instead of the genuine cube shape

    Its clasp release button was a rectangular block rather than the cube shape used on the authentic reference.

  • Counterfeit Tiffany T1 bangle clasp showing shoddy finishing

    The finishing on the clasp is very shoddy, unlike the genuine piece.

  • Close-up of a counterfeit Tiffany T1 bangle hinge showing visible play and looseness

    As shown above, the fake has visible play/looseness at the hinge.

  • Digital scale reading 10.37 g while weighing a counterfeit Tiffany T1 bangle, well under the genuine ~16g reference weight

    The fake bangle above weighed 10g against an expected ~16g.

Method 03

Method 03: Gemstone, Paperwork & Size Cross-Check

A correct-looking receipt or a plausible ring size on paper doesn't guarantee the piece in hand matches it — cross-checking the physical item against its own paperwork catches swaps a stamp alone would miss.

  • Diamond cut, clarity, and count compared stone-by-stone against genuine references and against the piece's own listing
  • Finishing quality around pavé settings, which is harder to fake convincingly than the stones themselves
  • The ring size stated on the receipt or paperwork cross-checked against the ring's actual measured size
  • Individual stones checked for signs of a swap (a stone that reads differently from its neighbors under the same lighting)

Case Study: A Tiffany T1 pavé diamond ring

The left is fake, the right is genuine. The fake's diamond differs in size and clarity.

The left is genuine, the right is fake. The finishing quality is different.

  • Side-by-side comparison of a fake and genuine Tiffany T1 pavé diamond ring, showing a difference in diamond size and clarity

    Left: Fake | Right: Genuine — diamond size and clarity differ

  • Side-by-side comparison of a genuine and fake Tiffany T1 pavé diamond ring, showing a difference in finishing quality

    Left: Genuine | Right: Fake — finishing quality differs

The receipt listed Tiffany size 4.5, but the ring itself measured Tiffany size 3.75 (Korean size 6). This was a case where the seller had bought a genuine piece, then sent it to us for buy-back together with a fake.

  • Tiffany & Co. store receipt listing a T1 ring in size 4.5
  • Tiffany T1 ring measured on a ring-sizer stick at size 3.75
Receipt listed Tiffany size 4.5; the ring itself measured Tiffany size 3.75 (Korean size 6)

Why Experience Matters

With no warranty card, no serial number on most pieces, and normal variation even in genuine engraving wording, what an outsider flags as "off" (a missing country-of-manufacture stamp, mixed-case carat markings) is often just ordinary variation seen on genuine pieces too — while, conversely, a plausible-looking receipt or stamp can still hide a swapped stone or the wrong size. Reliable authentication only comes from experience handling enough genuine pieces across regions and eras — and that's the archive ONE OF ONE has built case by case.

Famous People Who Love Tiffany & Co.

Audrey Hepburn

Audrey Hepburn wore the 128.54-carat Tiffany Diamond, set in the Schlumberger "Ribbon Rosette" setting, in the 1961 film Breakfast at Tiffany's.

  • Tiffany Diamond (Schlumberger Ribbon Rosette setting)

Natalie Portman

Natalie Portman is Tiffany & Co.'s newest Global Brand Ambassador, fronting the "With Love, Since 1837" campaign centered on HardWear, with Knot, Tiffany T, and Lock also featured; she has also drawn attention for styling that nods to Audrey Hepburn.

  • HardWear
  • Knot
  • Tiffany T
  • Lock

Jimin (BTS)

Jimin of BTS served as house ambassador for the 2023 "This Is Tiffany" campaign, photographed in HardWear and Tiffany T—a strong hook for the Korean market.

  • HardWear
  • Tiffany T

Tiffany & Co. Care Guide

How to Care for Your Tiffany & Co. Jewelry

Silver Pieces (Return to Tiffany, Elsa Peretti, HardWear)

Wipe silver pieces with a soft cloth after each wear and store them airtight, away from perfume, lotion, and chlorinated water.

18k Gold & Platinum (Tiffany T, Lock, Tiffany Setting)

Avoid impact activities, pools, and household chemicals, and clean with lukewarm water and mild soap.

Cleaning

Use lukewarm water and mild soap for routine care, and skip ultrasonic cleaners on delicate parts such as pavé settings or the Lock clasp.

Storage

Keep each piece separate, in its own pouch or box.

Polishing

Polishing restores shine but removes a thin layer of metal each time, so polish sparingly on pieces meant for long-term keeping or resale, and keep the box, certificate, and receipt.

Shop Authentic Pre-Owned Tiffany & Co. Jewelry Worldwide

If you're looking to buy authentic pre-owned Tiffany & Co. jewelry online, visit the ONE OF ONE eBay Store.

We offer a carefully curated selection of genuine Tiffany & Co. necklaces, bracelets, rings, and earrings. Every piece is professionally authenticated by our in-house luxury specialists before being offered for sale and is securely shipped to customers worldwide through eBay's trusted international marketplace.

Whether you're searching for the Tiffany Setting, Return to Tiffany, Elsa Peretti, Tiffany T, HardWear, Lock, Knot, or a rare discontinued creation, you can shop with confidence knowing that authenticity is our highest priority.

Every Tiffany & Co. piece is carefully inspected using our proprietary authentication process, developed through years of experience handling thousands of authentic luxury jewelry and watch creations. From verifying hallmarks and craftsmanship to examining gemstones and construction details, our goal is to ensure that every piece we offer meets the highest standards of authenticity.

Browse our Tiffany & Co. collection on eBay and discover your next timeless piece.