Brand Guide
Tiffany & Co.
Tiffany & Co.'s History—America's House of Fine Jewelry
Tiffany & Co. was founded on September 18, 1837, in Brooklyn, Connecticut, by Charles Lewis Tiffany and John B. Young as a small stationery and fancy-goods shop. Within two decades the business had shifted entirely to jewelry and silverware, renaming itself Tiffany & Company in 1853 and quickly becoming known for an unusual promise for the era: fixed pricing and no haggling, a policy that built the trust the maison still trades on today.
In 1886, Charles Tiffany introduced what would become the house's most influential design: the Tiffany Setting, a six-prong mounting that lifts a diamond above the band to expose it to maximum light. It remains the reference point for the modern solitaire engagement ring and the reason "the Tiffany Setting" is still used generically across the industry. In 1998, Tiffany trademarked its signature robin's-egg color as "Tiffany Blue," later standardized with Pantone as 1837 Blue in honor of the founding year—the little blue box is now as recognized as any logo in luxury.
Today the maison is headquartered at 727 Fifth Avenue in New York, produces prestige commissions from the Vince Lombardi Trophy to the Larry O'Brien Championship Trophy, and since 2021 has been part of the LVMH group. Its design language stays deliberately American and optimistic where European maisons lean on aristocratic heritage: clean geometry, wearable proportions, and a recurring language of love, connection, and everyday luxury across sterling silver, 18k gold, and platinum.
Collections
Tiffany & Co.'s Most Iconic Collections
| Collection | Key Features | Best For |
|---|---|---|
| Tiffany Setting | The original 1886 six-prong solitaire mounting in platinum; the reference design behind the modern engagement ring | Engagement / bridal buyers |
| Return to Tiffany | Sterling silver heart-tag and oval-tag necklaces and bracelets, a nostalgic nod to 1960s luggage tags | First-time buyers, gifting |
| Elsa Peretti (Open Heart / Bean) | Sculptural, organic minimalist forms in sterling silver, 18k gold, and rose gold | Everyday-wear, minimalist collectors |
| Tiffany T | Geometric pieces built around the letter "T," in 18k gold with diamonds, designed to stack and layer | Modern, stackable jewelry seekers |
| HardWear | Bold industrial link chains and padlock-style clasps in sterling silver and 18k gold | Statement, streetwear-adjacent buyers |
| Lock | 18k gold padlock-clasp bracelets, necklaces and earrings reviving an 1883 archival design, full or half-pavé diamonds | Collectors, gifting for milestones |
| Knot | 1889 archival bow motif reimagined in 18k gold (rose/yellow/white) and platinum with pavé diamonds | Gifting, symbolic "bond" pieces |
ONE OF ONE's Insight
Since Tiffany's 2021 acquisition by LVMH, retail prices have climbed sharply year after year, widening the gap between retail and resale prices more than at most other maisons.
HardWear is the exception: as Tiffany's most in-demand line right now, it holds its value closer to retail than other collections.
Tiffany Setting solitaire engagement rings see comparatively softer resale demand, reflecting many Korean buyers' preference for a ring with no previous owner.
A solitaire diamond's value swings widely with its color and clarity grade — a diamond grading report is essential, both for buyers to know what they're getting and for sellers to get full value for their piece.
Tiffany Setting
Introduced in 1886 by Charles Tiffany, the six-prong setting was designed to lift a diamond above the band so more light could reach it from every angle—still the industry's benchmark solitaire mounting.
Engagement Ring

Wedding Band

Solitaire Pendant

Stud Earrings

Return to Tiffany
A 1969-era design revived as a tribute to 1960s luggage and key-ring tags, stamped with the Tiffany & Co. name as a small, wearable signature.
Heart Tag Necklace

Oval Tag Bracelet

Heart Tag Bracelet

Mini Dog Tag Earrings

Elsa Peretti (Open Heart / Bean)
Designer Elsa Peretti's organic, sculptural forms—introduced from the 1970s—turned minimal abstraction into some of Tiffany's most recognized silhouettes.
Open Heart Pendant

Bean Design Bracelet

Open Heart Ring

Open Heart Earrings

Tiffany T
Launched in 2014, the collection reinterprets the letter "T" from a 1975 Tiffany bracelet into clean, 90-degree geometric lines meant to be layered and stacked.
T Wire Bracelet

T Hinged Bangle

T Smile Pendant

T Hoop Earrings

HardWear
Launched in 2017, HardWear takes an industrial, architectural approach—bold link chains and hardware-inspired clasps in place of Tiffany's traditionally delicate lines.
Link Necklace

Link Bracelet

Ball Pendant

Graduated Hoop Earrings

Lock
Revived from an 1883 archival padlock brooch inscribed "Fide et Amore" ("With Faith and Love"), Lock reimagines the padlock as a working, engineered clasp—a year in development between Tiffany's design and engineering teams.
Pendant

Bangle/Bracelet

Ring

Earrings

Knot
Drawn from an archival bow brooch crafted in 1889, Knot reimagines the motif as "a symbol of love's unwavering bonds," pairing smooth organic curves with precise geometric lines.
Ring

Bracelet/Bangle

Pendant

Earrings

Authentication
Tiffany & Co. Authentication by ONE OF ONE
Tiffany & Co. is unusual among major maisons in that it does not issue its own warranty or certificate card with most jewelry pieces — a different document from the independent diamond grading report (a GIA-style report) that typically accompanies stones above roughly 0.2 carats. Serial numbers are stamped on only a subset of models, not the majority. With no brand-issued registry to check a piece against, authenticating Tiffany jewelry is unusually difficult for non-specialists, and reliable results come only from handling a large, well-documented archive of genuine pieces across manufacturing regions, workshops, and eras — the kind of archive ONE OF ONE has built case by case.
Method 01
Method 01: Hallmark, Engraving & Regional Stamp Variation
Genuine Tiffany pieces carry a metal-purity stamp (925 sterling silver / 750 18k gold / PT950 platinum) and the brand mark, but beyond that, hallmarking is far less standardized than most luxury houses: engraving style differs by manufacturing workshop, country, and era, so a stamp that looks "off" to an outsider is often still genuine.
- A country-of-manufacture stamp ("Germany," "THAILAND," etc.) appears on some genuine pieces and is absent on others from the same collection — its absence alone is not a red flag
- The brand text itself is engraved differently piece to piece — some genuine pieces read simply "TIFFANY," others "TIFFANY & CO." — this wording difference alone is normal and not a reliable signal either way; engraving depth and technique (hand-stamped vs. laser-engraved), by contrast, IS a meaningful signal when it doesn't match a genuine reference of the same exact model (see case study)

©T & Co. AU 750 THAILAND

©TIFFANY & CO. Au 750 GERMANY
- Total diamond carat weight is sometimes engraved beneath the metal-purity mark near the clasp, sometimes omitted entirely, and formatting is inconsistent even on genuine pieces (e.g. "d 0.15CT" on one piece, "D 0.26ct" on another)

T & Co. PT950

PT950 D 0.26CT
Both of these pieces are authentic. As you can see in this photo, the "C" in the engraving looks distorted on the 2018 Tiffany Victoria® Pendant (Medium).
To confirm the piece was authentic, we called Tiffany & Co. customer service together with the buyer and verified the purchase date and purchase history. Since then, we have seen the same engraving on other 2018 Victoria Medium pendants that came to us.
Method 02
Method 02: Construction, Weight & Fit Analysis
Because Tiffany's hallmarking varies so much, construction details — exact weight, hinge fit, and clasp mechanism — carry more weight in Tiffany authentication than they do for other maisons.
- Weight checked against the known reference weight for that exact model and size (a genuine T1 HardWear bangle in this size runs roughly 16g)
- Hinge fit: on a genuine piece, the hinge sits flush with no visible gap
- Clasp/push-button release mechanism shape and travel, compared against genuine references
- Inner diameter and dimensions checked against the specific model and size specification
Case Study: T1 narrow hinged bangle

The top one is the fake, the bottom one is the genuine piece. For the engraving: the genuine piece is laser-engraved, while this item is press-stamped and crooked.

Its clasp release button was a rectangular block rather than the cube shape used on the authentic reference.

The finishing on the clasp is very shoddy, unlike the genuine piece.

As shown above, the fake has visible play/looseness at the hinge.

The fake bangle above weighed 10g against an expected ~16g.
Method 03
Method 03: Gemstone, Paperwork & Size Cross-Check
A correct-looking receipt or a plausible ring size on paper doesn't guarantee the piece in hand matches it — cross-checking the physical item against its own paperwork catches swaps a stamp alone would miss.
- Diamond cut, clarity, and count compared stone-by-stone against genuine references and against the piece's own listing
- Finishing quality around pavé settings, which is harder to fake convincingly than the stones themselves
- The ring size stated on the receipt or paperwork cross-checked against the ring's actual measured size
- Individual stones checked for signs of a swap (a stone that reads differently from its neighbors under the same lighting)
Case Study: A Tiffany T1 pavé diamond ring
The left is fake, the right is genuine. The fake's diamond differs in size and clarity.
The left is genuine, the right is fake. The finishing quality is different.

Left: Fake | Right: Genuine — diamond size and clarity differ

Left: Genuine | Right: Fake — finishing quality differs
The receipt listed Tiffany size 4.5, but the ring itself measured Tiffany size 3.75 (Korean size 6). This was a case where the seller had bought a genuine piece, then sent it to us for buy-back together with a fake.
Why Experience Matters
With no warranty card, no serial number on most pieces, and normal variation even in genuine engraving wording, what an outsider flags as "off" (a missing country-of-manufacture stamp, mixed-case carat markings) is often just ordinary variation seen on genuine pieces too — while, conversely, a plausible-looking receipt or stamp can still hide a swapped stone or the wrong size. Reliable authentication only comes from experience handling enough genuine pieces across regions and eras — and that's the archive ONE OF ONE has built case by case.
Famous People Who Love Tiffany & Co.
Audrey Hepburn
Audrey Hepburn wore the 128.54-carat Tiffany Diamond, set in the Schlumberger "Ribbon Rosette" setting, in the 1961 film Breakfast at Tiffany's.
- Tiffany Diamond (Schlumberger Ribbon Rosette setting)
Natalie Portman
Natalie Portman is Tiffany & Co.'s newest Global Brand Ambassador, fronting the "With Love, Since 1837" campaign centered on HardWear, with Knot, Tiffany T, and Lock also featured; she has also drawn attention for styling that nods to Audrey Hepburn.
- HardWear
- Knot
- Tiffany T
- Lock
Jimin (BTS)
Jimin of BTS served as house ambassador for the 2023 "This Is Tiffany" campaign, photographed in HardWear and Tiffany T—a strong hook for the Korean market.
- HardWear
- Tiffany T
Tiffany & Co. Care Guide
How to Care for Your Tiffany & Co. Jewelry
Silver Pieces (Return to Tiffany, Elsa Peretti, HardWear)
Wipe silver pieces with a soft cloth after each wear and store them airtight, away from perfume, lotion, and chlorinated water.
18k Gold & Platinum (Tiffany T, Lock, Tiffany Setting)
Avoid impact activities, pools, and household chemicals, and clean with lukewarm water and mild soap.
Cleaning
Use lukewarm water and mild soap for routine care, and skip ultrasonic cleaners on delicate parts such as pavé settings or the Lock clasp.
Storage
Keep each piece separate, in its own pouch or box.
Polishing
Polishing restores shine but removes a thin layer of metal each time, so polish sparingly on pieces meant for long-term keeping or resale, and keep the box, certificate, and receipt.
Shop Authentic Pre-Owned Tiffany & Co. Jewelry Worldwide
If you're looking to buy authentic pre-owned Tiffany & Co. jewelry online, visit the ONE OF ONE eBay Store.
We offer a carefully curated selection of genuine Tiffany & Co. necklaces, bracelets, rings, and earrings. Every piece is professionally authenticated by our in-house luxury specialists before being offered for sale and is securely shipped to customers worldwide through eBay's trusted international marketplace.
Whether you're searching for the Tiffany Setting, Return to Tiffany, Elsa Peretti, Tiffany T, HardWear, Lock, Knot, or a rare discontinued creation, you can shop with confidence knowing that authenticity is our highest priority.
Every Tiffany & Co. piece is carefully inspected using our proprietary authentication process, developed through years of experience handling thousands of authentic luxury jewelry and watch creations. From verifying hallmarks and craftsmanship to examining gemstones and construction details, our goal is to ensure that every piece we offer meets the highest standards of authenticity.
Browse our Tiffany & Co. collection on eBay and discover your next timeless piece.



